About Us

White Rock Events was formed in 2015 to bringing together over 50 years experience of its two Directors – Andrew Jones and Richard Smith.

Their aim is to create bespoke innovative events that will raise much needed funds for charities and appeal to companies looking for a high quality team building experience.

Our first project has been to deliver a fundraising cycle ride commemorating the sacrifice of cycling soldiers during the Great War for the UK’s oldest tri-military charity SSAFA.

The event formed the back drop to the BBC Countryfile edition broadcast on Sunday 13 November 2016

Click here for more details about Ride to the Somme and our 2017 Ride.

If you are looking for a premium event with a difference please get in touch to discuss your requirements.

Your collective organisation was superb, discretely delivered with good humour and considerable expertise.

Meet the Team

Directors Andrew Jones and Richard Smith have over 50 years combined experience in event management.

Equally at home speaking to media or commercial partners or individually to participants their knowledge has its roots firmly in experience.

Richard Smith

Richard Smith is a cycle shop owner and a Director of Sarn Helen Events. He has extensive experience in the cycle field and has raised substantial funds for Maggie’s Cancer Centre. Action Bikes Cycling Club has become the most active cycling club in Wales and has recently received lottery funding to promote ladies cycling.

 Andrew and Richard have worked together for over 20 years.

Andrew Jones

Andrew Jones has over 20 years experience of charity fundraising working for the British Heart Foundation and Shelter Cymru.

After specialising in events at the British Heart Foundation he moved to Shelter Cymru introducing a broad new programme of initiatives. He has a thorough knowledge of the third sector and specialises in Health and Safety procedures for events.

Featured on