White Rock Events was formed in 2015 to bringing together over 50 years experience of its two Directors – Andrew Jones and Richard Smith.


Their aim is to create bespoke innovative events that will raise much needed funds for charities and appeal to companies looking for a high quality team building experience.

Our Team

Directors Andrew Jones and Richard Smith have over 50 years combined experience in event management.


Equally at home speaking to media or commercial partners or individually to participants their knowledge has its roots firmly in experience. Andrew and Richard have worked together for over 20 years.

Andrew Jones


Andrew Jones has over 20 years experience of charity fundraising working for the British Heart Foundation and Shelter Cymru. After specialising in events at the British Heart Foundation he moved to Shelter Cymru introducing a broad new programme of initiatives. He has a thorough knowledge of the third sector and specialises in Health and Safety procedures for events.

Richard Smith


Richard Smith has extensive experience in the cycle field and has raised substantial funds for Maggie’s Cancer Centre. He is the man behind Action Bikes Cycling Club the most active cycling club in Wales. Richard is also a central figure in the Swansea Santander Cycle Scheme and the the current Welsh Cycling Cyclist of the Year.

Entering the D-Day Bike Ride?

follow the link bellow to get your kit for the 2019 ride
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Projects and Clients

Ride to the Somme in aid of SSAFA

Supporting SSAFA we commemorated the cycling soldiers of the Great War. We organised rides in 2016, 2017 and 2018

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D-Day Anniversary Cycle Ride in aid of SSAFA

Working again with SSAFA we are looking forward to remember the cycling soldiers that landed in Normandy on D-Day

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Swansea Gower Sportive

To be held on Sunday 7 April 2019 this sportive is growing quickly and takes in the best the Gower Peninsula has to offer.

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Gower Bike Ride

In 2018 we were able to “save the Gower Bike Ride”. Working with Cycle Solutions, The South Wales Evening Post and Wales Online we were able to help a host of local charities across South West Wales. We return in 2019 bigger and better.

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Barnados South Wales Bike Ride

We look forward to a new ride with Barnado’s in the Vale of Glamorgan in May 2019

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Ride to the Rugby in aid of Ty Hafan

At the end of January 2019 we safely got all our riders to Paris in time to see Wales beat France in the 6 Nations.

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