White Rock Events was formed in 2015 to bringing together over 50 years experience of its two Directors – Andrew Jones and Richard Smith.


Their aim is to create bespoke innovative events that will raise much needed funds for charities and appeal to companies looking for a high quality team building experience.

Our Team

Directors Andrew Jones and Richard Smith have over 50 years combined experience in event management.


Equally at home speaking to media or commercial partners or individually to participants their knowledge has its roots firmly in experience. Andrew and Richard have worked together for over 20 years.

Andrew Jones


Andrew Jones has over 20 years experience of charity fundraising working for the British Heart Foundation and Shelter Cymru. After specialising in events at the British Heart Foundation he moved to Shelter Cymru introducing a broad new programme of initiatives. He has a thorough knowledge of the third sector and specialises in Health and Safety procedures for events.

Richard Smith


Richard Smith has extensive experience in the cycle field and has raised substantial funds for Maggie’s Cancer Centre. He is the man behind Action Bikes Cycling Club the most active cycling club in Wales. Richard is also a central figure in the Swansea Santander Cycle Scheme and the the current Welsh Cycling Cyclist of the Year.

Entering the D-Day Bike Ride?

follow the link bellow to get your kit for the 2019 ride
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Can we help you?

If you are looking for a premium event with a difference please get in touch to discuss your requirements.
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